Michelle YeeCities, and their message to youGreat cities attract ambitious people. You can sense it when you walk around one. In a hundred subtle ways, the city sends you a message…Apr 19, 2021Apr 19, 2021
Michelle YeeReflecting on a year of COVID, WFH, and the distributed workforce.When I was deciding to join Square a year ago, I was the first hire in my +200 person organization to be based outside of San Francisco…Apr 5, 2021Apr 5, 2021
Michelle YeeFour Seasons has convinced me it’s worth a premium — and how this can be applied to the businesses…I hesitated to write a post about Four Seasons because I don’t often associate myself with luxury brands that can be interpreted as excess…Mar 22, 2021Mar 22, 2021
Michelle YeeCreative Selection: Inside Apple’s design process and commitment to creating products for humans.Today you can’t work in tech or frankly any consumer-facing company without mentions of Apple. If you have spent some time at a startup…Feb 22, 2021Feb 22, 2021
Michelle YeeJTBD: The Framework for InnovationUI, UX, A/B, NPS, MVP, CX, USP, ICB…JTBD. Throughout my experiences in product development, I’ve learned many acronyms and the meanings…Feb 8, 2021Feb 8, 2021
Michelle YeeWhat do you do? What is product marketing?Most people think I go to work and make fabulous TV commercials. While on occasion that is part of my scope, it is far from what I do on a…Jan 25, 2021Jan 25, 2021
Michelle YeeHappy New Year! Emotional regulation in 2021.It was a quiet winter holiday. There were no parties, no big family gatherings, or holiday shopping trips to the mall. While that isn’t…Jan 11, 2021Jan 11, 2021
Michelle YeeEvicted: An intimate look into American poverty and the faces behind themEvicted is a riveting portrait of America’s lower class. Matthew Desmond is a sociologist that follows eight families in Milwaukee as they…Dec 27, 2020Dec 27, 2020
Michelle YeeI need to hire my first product marketer. Who should they report into?I’ve had friends ask me “we’re thinking about hiring a product marketer for our start up, but where should they sit?” Oftentimes the…Dec 14, 2020Dec 14, 2020
Michelle YeeThe COVID challengeIt is now December, 2020 — the end of a long year. While it looks like there is light at the end of the tunnel, social and professional…Dec 13, 2020Dec 13, 2020
