When I was deciding to join Square a year ago, I was the first hire in my +200 person organization to be based outside of San Francisco. …

I hesitated to write a post about Four Seasons because I don’t often associate myself with luxury brands that can be interpreted as excess. However, my most recent time spent at the Four Seasons Resort Maui is deserving of recognition and also a business example to learn from. …

Today you can’t work in tech or frankly any consumer-facing company without mentions of Apple. If you have spent some time at a startup, you will undoubtedly have encountered a founder (or two) mimicking Steve Jobs’s traits in hopes of achieving the same success (Read: Bad Blood). This book is…

UI, UX, A/B, NPS, MVP, CX, USP, ICB…JTBD. Throughout my experiences in product development, I’ve learned many acronyms and the meanings behind them. The last acronym in particular represents a concept that I rely on often and is fundamental to any good product development. If you don’t know about it…

Most people think I go to work and make fabulous TV commercials. While on occasion that is part of my scope, it is far from what I do on a regular basis. …

It was a quiet winter holiday. There were no parties, no big family gatherings, or holiday shopping trips to the mall. While that isn’t what we’re normally used, I found the holidays peaceful, restful, and intimate. And I hear I’m not the only one that felt that way! This break…

Evicted is a riveting portrait of America’s lower class. Matthew Desmond is a sociologist that follows eight families in Milwaukee as they face eviction and struggle to find themselves stable shelter. …

I’ve had friends ask me “we’re thinking about hiring a product marketer for our start up, but where should they sit?” Oftentimes the product marketing hire is a long awaited role after a Product and separately a Marketing team have formed. My question back is why are you deciding to…

It is now December, 2020 — the end of a long year. While it looks like there is light at the end of the tunnel, social and professional in-person activities are unlikely to resume until Summer of 2021. That is SIX months from now. While I, like many others, have…